MSc in Management (Strategy)

Students will take a number of key strategic management based modules. Strategy and Competition will provide students with a thorough grounding in the nature of business strategy, strategic interaction, competition, and competitive advantage, while Strategy and Leadership deepens students’ understanding of the strategy process in its wider context, developing skills in business analysis and strategic thinking. How to implement strategic plans will be explored in Consulting Skills, which develops students’ conceptual understanding and skill proficiency for practising consulting.

In addition, there are a number of domain specific modules, which take a strategic perspective. In Marketing Strategies, students develop skills in analysis, creativity, and communications as well as providing practice in the application of marketing concepts, techniques and principles, while students will analyse and select the most appropriate business modelling tool or technique for problem situations in Business Process Innovation.

Knowledge and understanding of the key issues in the management of technology has become an integral part of strategic management and there are a number of modules that address this. Technology Management helps participants to develop a clear understanding of technology’s role as a driver of change and increased productivity in business and as an enabler of business model evolution and increased business value. Digital Business equips students with a strong conceptual foundation by studying in detail the concepts underpinning the electronic marketplace and the associated business, technological and societal implications. The challenges organisations face when introducing information technology and the choices management make when leading such large-scale IT-enabled change initiatives are explored in the Organisation and Management in the Networked Era module. Students will have the unique opportunity to learn and practice the skills and expertise involved in the successful commercialisation of new ICT technologies by developing a commercialisation plan for a product, process or service idea in E-Commerce and Entrepreneurship. Finally, in Data Analytics & Visualisation, learners are equipped with a variety of techniques and the knowledge of a variety of tools and statistical techniques to make sense of the emergence and exponential growth of big data.

The unique and highly regarded Next Generation Management module provides students with the opportunity to develop the competencies required for successful management and leadership careers. It focuses on four key themes: personal and career development; research skills; global and societal awareness; and digital media and communication. Particular emphasis is placed on reflective and critical thinking, collaborating with people, creating and sharing knowledge and dealing with complexity.

Both the Dissertation and Practicum affords students opportunity to exercise their creative, questioning, analytic, and writing skills in a focused and practical manner. Whereas the dissertation is a critical evaluation of a research question primarily from an academic perspective, the practicum is intended to expose the student to an analysis of a real-world problem. While their focus is different (primarily academic or applied) they must each contain a substantial piece of primary research and students are expected to put into practice the theoretical materials covered in earlier modules.

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