The programme focuses on providing students with an in-depth understanding of the prevailing processes and trends in Electronic Commerce and the skills required to reach, attract and retain customers in the digital space. Students will undertake a number of modules with a specific focus on Electronic Commerce including 6 year-long modules and 2 semester-long modules.
In Semester one,
Digital Business equips students with a strong conceptual foundation by studying in detail the concepts underpinning the electronic marketplace and the associated business, technological and societal implications. This foundational knowledge is built upon in the
eBusiness Management module which leverages the expertise of industry professionals and enables students to deliver and manage tactical digital marketing and e-commerce campaigns and projects. Students will develop the requisite technical knowledge and skills to author and communicate brand messaging using common and emerging digital marketing technologies in
Digital Marketing Mechanics and Authorship. Students will develop their understanding of the privacy, security and risk based challenges managers encounter in the E-commerce context and gives them the ability to analyse and make informed business decisions in managing the digital enterprise in the
Information Risk and Regulation module.
Data Analytics equips students with the knowledge of a variety of data visualisation techniques and statistical techniques to make sense of the emergence and exponential growth of big data. Students are introduced to the tools and techniques for constructing, optimising and maintaining E-commerce enabled websites as part of the
Applied Web Design & Development module, addressing web usability, design guidelines and user experience. In Semester two, students will have the unique opportunity to engage with a high-tech start-up to practice the skills and expertise involved in the successful commercialisation of new ICT technologies by developing a commercialisation plan in
Innovation and High Technology Entrepreneurship.
Both the
Dissertation and
Practicum affords students the opportunity to exercise their creative, questioning, analytic, and writing skills in a focused and practical manner. Whereas the dissertation is a critical evaluation of a research question primarily from an academic perspective, the practicum is intended to expose the student to an analysis of a real-world problem. While their focus is different (primarily academic or applied) they must each contain a substantial piece of primary research and students are expected to put into practice the theoretical materials covered in earlier modules.
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