Course Description
MSc in Digital Marketing
Marketing has been dominated in recent years by a shift to digital. Social media, mobile technologies, big data and data analytics, cloud computing and the Internet of Things are changing the way marketing is designed and executed.
The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention.
Graduates from the MSc in Digital Marketing will have highly-developed competencies in data-driven decision-making and communicating for marketing using social media, online advertising, and other digital and mobile technologies.
WE ARE NO LONGER ACCEPTING APPLICATIONS FOR THE PART-TIME PROGRAMME
| College | Dublin City University (DCU) |
| Course Location | Glasnevin, Dublin |
| Location Postcode | Dublin 9 |
| Course Category | Business |
| Awarding Body | Dublin City University |
| Awarding Body Details | MSc in Digital Marketing |
| Entry Requirements | Requirements General Entry Requirements For admission to the M.Sc. in Digital Marketing candidates must hold - A 2.1 Honours degree in a Business discipline, or equivalent international qualification OR A 2.1 Honours degree in a relevant non-business discipline eg. Journalism, Communications, Media Studies, or equivalent international qualification OR Professional qualifications plus 5 years or more relevant professional experience in Marketing International candidates who are non-native speakers of English must satisfy the University of their competency in the English language. More information about English language requirements for DCU Business School can be found here. Qualification Master of Science in Digital Marketing Fees Full time EU Status Fee €9,955 Non EU Fee €16,000 |
| Carear Path | Career Areas Marketing You will graduate with strong business acumen with an innovative and dynamic mix of skills that will allow you to pursue a career in data-driven digital marketing. Our graduates are working in a range of marketing and management roles including Digital Account Executive, Digital Project Manager, Content Marketer, Research Analyst, Digital Marketing Executive, and Social Media Manager. Your knowledge of the business management environment and the ability to be able to think strategically and analytically coupled with your powerful digital marketing background and exposure to new methods and technologies makes you highly demanded by employers. Graduates from the MSc in Digital Marketing Programmes are employed in a variety of senior marketing roles in all sectors including Facebook, Google, Microsoft, Yahoo!, Edelman, Accenture, Dell, An Bord Bia, Core Media, Starcom, Oracle, Trivago, Adroll and many more. Our students also often compete in national and international marketing competitions. The success of our students at this level is a testament to the quality of learning and rich teaching that sits at the core of the DCU student learning experience. Class of 2015 - European Digital Communication - ‘Best Master’s Thesis’ / Platinum MarCom (Marketing & Communication) Award 2016 Class of 2016 - An Post Marketing Student of the Year Class of 2017 - 2017 Marketing Edge Collegiate Echo Winners Career Tags Advertising Agency Strategist Brand Account Manager Business Analyst Communications Data Analytics Digital Account Executive Digital Project Planner Direct Marketing Executive Marketing |
| Phone | +353 (0) 1 7005253 |
| Course Code | DC516 |
For information about Dublin City University (DCU), please visit our College Profile page on Postgrad.ie by clicking here.
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