Micro-credential - Leading Digital Marketing Strategy

This micro-credential aims to empower business professionals with a deep understanding of the tactical and strategic elements of digital marketing. It is ideally suited to business leaders and business owners; however, it could also be viewed as an intensive immersion into the formulation and implementation of digital campaigns for professionals across Marketing, IT, Finance, HR, Entrepreneurship, Innovation, and Business Operations. Having completed this micro-credential participants will have a strong understanding of the different tools and techniques used in Digital Marketing. They will have gained the necessary skills to guide the development of effective digital strategies and to oversee the optimisation of digital marketing. Participants will be introduced to the underlying principles of digital strategy including assessing the digital ecosystem in specific case studies, understanding the consumer in a digital context, and understanding their behaviour. Global leaders such as Google, Facebook, LinkedIn, Microsoft, and Twitter all have their European Headquarters in Dublin, and this micro-credential draws upon the very close links between Trinity Business School and these organisations. How will this Micro-credential be delivered? This micro-credential will be delivered entirely online by 6 evening sessions over 6 weeks. On successful completion of this micro-credential, learners will be able to:

• Demonstrate a systematic understanding of the different digital marketing tools and techniques.
• Critically evaluate the company competitive positioning and conduct a digital audit.
• Apply the necessary skills to guide the development of effective digital strategies.
• Formulate an approach for the optimisation of digital marketing within their organisation.
• Describe and illustrate metrics for the measurement of efficacy of a digital marketing strategy.

HCI Pillar 3 Learner Fee Subsidy: Candidates who meet the eligibility criteria may qualify for a 50% fee subsidy, subject to the availability of subsidized places. For eligibility details, please refer to the Eligibility Criteria. Apply for Leading Digital Marketing Strategy